Adam Driver goes in search of freedom and transformation for Burberry Hero – the new fragrance for men by Riccardo Tisci. An exploration of oneself and a respect for the majesty of the natural world.
Directed by Jonathan Glazer and captured by Mario Sorrenti, the campaign challenges the traditional stereotypes of masculinity, bringing a horse and a man together to create a modern myth amongst an awe-inspiring landscape, exploring our codes of duality and the power of the animal kingdom.
Through this vivid mythological metaphor, we delve into the story of someone leaping into the unknown, overcoming challenges and transforming into something new, while remaining true to himself.
‘I’m very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand.’
Brightened with sparkling bergamot and invigorated with juniper and black pepper, this vibrant scent is deepened with a heart of warm cedarwood from three mountain ranges: the Appalachians, the Atlas Mountains and the Himalayas. A balance of timelessness and modernity.
‘I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity.’
RICCARDO TISCI, CHIEF CREATIVE OFFICER
Go behind the scenes of the shoot with the cast and crew and experience the moments that brought our vision to life.