For the February 2018 runway show, Burberry collaborated with United Visual Artists on a reimagining of its work ‘Our Time’, an installation on special loan from - and only ever shown before at - the Museum of Old and New Art (MONA) in Australia, as well as a new piece for the February runway show finale, 'Spectrum'.
‘‘Our Time' explores our universal experience of time,’ explains UVA founder Matt Clark. ‘Time is something that we all understand conceptually but is very difficult to put into words.’
‘UVA sets the modest task of creating a work that does the opposite – it slows everything down and hopefully creates space for contemplation.’
Based in a studio in Bermondsey, London, UVA has created a broad body of work encompassing wall-based artwork, sculpture, large-scale site-specific installation and live performance.
Since it was founded in 2003, UVA has been commissioned worldwide for institutions such as the Barbican Curve gallery, Victoria & Albert Museum, Serpentine Galleries, The Wellcome Trust, Manchester International Festival and YCAM Japan. Works have also been acquired by the collections of Fondation Cartier in France and MONA in Australia.
‘Our Time’, 2016 As seen on the Burberry Runway February 2018 United Visual Artists Collection of Museum of Old and New Art (Mona), Hobart, Australia
‘The themes that I generally explore deal with the human experience in a technological age,’ says Clark. ‘I'm interested in manipulating the process of inference at a very fundamental level – to try to make the viewer question things that are perhaps otherwise taken for granted.’
‘I have always had a desire to create work where the viewer suspends his or her disbelief and is taken somewhere else momentarily.’
‘Spectrum’, 2018 Burberry X United Visual Artists
For the February 2018 runway show, UVA’s work ‘Our Time’ has been ‘reprogrammed’ in response to the specific nature of the venue and concept of the show. Matt says of the collaboration, ‘The themes Christopher was initially interested in resonated with my practice, so the process has been organic and rewarding.’
Clark says he draws inspiration from a variety of places, including ‘philosophy, the sciences, architectural spaces, music, dance and other arts. I like to see creativity as an ongoing process rather than a list of achievements. So as long as people still want to see UVA’s work and I’m still excited about the possibilities, I’ll keep exploring.’
As for the secret to a successful collaboration, Clark believes the key is ‘a healthy respect for each other's work and honest and open communication – then anything is possible!’